Beautiful World Screening Amsterdam

Beautiful World is a film to read or Typography to look at. This DVD with a duration of 20 minutes contains texts only: quotes by well-known and less well-known thinkers who shaping an image of the world. This film is about globalization and seeks to show that the world is being dumbed down because practically everything has become linked to economic interests. Beautiful World, in which repetition and familiarity render a picture of our era, will particularly emphasize the aesthetic character of the consumer industry.

Living words, new characters. A critical and confrontational film.
A film about a visual language of signs, codes and trends with the goal of deploying products, visions, statements, politics, subcultures and everything possible in the name of visible economic growth. Text and language are taken apart and the film becomes a visual machine for the meaning, manipulation and seduction of the word.

Recognition is the most succesful product of today. Beautiful World is a timely film about visual culture in which form and content are no longer presented separately and the boundaries of entertainment and high culture are unclear: the reality of media, matter and words.